Thursday, December 5, 2013

Reproductions: A New High, or a New Low?


A friend recently alerted me to a new phenomenon, something that takes the "art" of reproduction to a new level.  The Van Gogh Museum in Amsterdam is releasing certified reproductions of five Van Gogh masterpieces. Each sells for the amazing price of only $35,000. (Yes, you did count three zeroes).


An 1890 painting by Vincent Van Gogh entitled "Almond Blossoms." Even if you have $100 million or so to spend on a famous painting, the original masterpieces of Vincent Van Gogh are not for sale. But for $35,000 you can purchase a three-dimensional reproduction.
"Almond Blossoms"
(c) Vincent van Gogh

The reproductions are made using technology from Fujifilm called "Reliefography". It is an advanced form of inkjet printing that claims to reproduce the exact surface texture and brush strokes of the original, in a 3D print. Curators claim 95% accuracy. Hmmm.

Is this a nail in the coffin for those of us who create original, hand-made, one-of-a-kind paintings? Will people actually pay five figures for an inkjet print? It seems that modern technology can knock off almost anything a person can create--but can technology itself CREATE? 

As for me, I believe that there is no substitute for human creativity. I agree with the great French painter Eugene Delacroix, that the gift of the artist is to show the world new things about old subjects--things that others have never before appreciated. Delacroix wrote in his wonderful Journal (May 1824): "Nature has stored away for great minds...more new things to say about her Creations...than she has created."  Amen.


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